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Why Nike Lost Steph Curry

It all went awry at a pitch meeting where Nike was trying to get Curry to re-sign with the brand. ESPN, quoting Curry’s father Dell, reports that an executive misstated Stephen Curry’s first name. Then, a PowerPoint presentation still featured Durant’s name–likely from older materials that were being reused for the Curry talks.

“I stopped paying attention after that,” Dell told ESPN. It became evident to him that his son would never reach the top tier at Nike.

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